VEGAN BEAUTY The new trend

VEGAN BEAUTY The new trend


Is it necessary to use lice dye and sheep emulsifiers? Nope! Vegan cosmetics are becoming increasingly popular, even among major brands. However, there is no protection for the phrase, which is an issue.

Yes, we realize this, but we can't stress it enough: When animals are involved, there is frequently suffering (and a lot of CO2). As a result, about one to three percent of the world's population is already vegan. That may seem insignificant, but extrapolating it results in a population of 70 to 210 million people. The portion size for those under the age of 35 will be doubled. As a result, the business publication "The Economist" has already declared 2019 to be the year when veganism becomes popular. If this is the case,

And it demonstrates that we can make a difference: as demand rises, supply rises as well. So far, this has mostly proven true for non-animal foods. Veganism, on the other hand, is more than simply a diet; it's a way of life, and other businesses, such as cosmetics, are already adjusting to it. "We've noticed that beauty firms are rethinking for about two years now," says Alexandra Kirsch of V-sales Label's department, one of the seals for vegan and vegetarian products. "Initially, it was primarily young, inventive businesses who grabbed the lead. Larger players, on the other hand, are converting their products in the meantime." Natural cosmetics aren't necessarily vegan-friendly.

but they offer the widest range - for now. Because in the meantime, large companies such as Nivea are also focusing on creams or shampoos without ingredients from animals, but the CD brand is one of the few with a vegan seal in this segment.

Retailers have also recognized the trend towards animal-free cosmetics. For example, the homepage of the perfumery Douglas features a shopping guide for vegan products, and the drugstore chain dm offers a filter in its online store to make it easier to search for vegan creams or lipsticks.

In any case, where is the animal?

Beeswax and lanolin, which are derived from sheep's sebaceous glands, are commonly used in cosmetics. Cochineal scale insects are dried and then boiled to make carmine, a crimson pigment used in lipstick and nail paint, for example. In hair setting treatments, chitin derived from crustacean and insect shells is utilized as a thickening and humectant. "All of these have plant-based alternatives," adds V-Kirsch. Label's "However, identifying the origin of an item by looking at the package is typically challenging for consumers." Colorants are often identified by a number from the 'color index.' Glycerin can come from either plants or animals.

Sometimes that's labeled, but sometimes it's not."

It's hard to tell when animal substances are not used as an ingredient but are used for processing. For example, if a plant extract has been filtered with gelatin or xanthan gum, a gelling and thickening agent, has been clarified with egg. In addition: Even if more and more products with the imprint "vegan" stand on the shelf - the term is not legally protected. Who would like to be completely safe, sets therefore on seals such as the V-Label or also the Vegan flower. These can now be found on some cosmetic products.

Does the new buzzword actually also mean: without animal testing? Not necessarily. Even though animal testing for cosmetics and their raw materials has been banned in the EU since 2013: In other countries, they are still permitted, and sometimes even mandatory. Products imported to China often still have to be tested on animals. And even in Europe, manufacturers can have their raw materials tested on animals if they are also used in pharmaceuticals, for example. If you want to be sure: The animal protection organization Peta only lists manufacturers on the website kosmetik-ohne-tierversuche.de that have clear guidelines against animal testing.

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